Diva, the leading, trusted laundry brand from Hemas Consumer Brands, was recognised at the prestigious Effie Awards 2024 with the Bronze Award in the Home Supplies and Services category, and the Finalist Award in the Social Good category. These accolades are a testament to the trust and loyalty that consumers have placed in the brand over the years. The recognition is attributed to the fact that even during challenging times, Diva remained dedicated to being a pillar of strength and support to households across Sri Lanka.
With its rich heritage of over 20 years, Diva continues to evolve to meet consumer needs, while maintaining its core values of quality, affordability and reliability. The Effie Awards, which is presented in collaboration with the Sri Lanka Institute of Marketing (SLIM), one of the country’s leading marketing organisations, helps reinforce Diva’s effectiveness in resonating with its consumers.
Expressing gratitude for this achievement, Namal Fernando, Category Manager – Diva, stated, “These accolades belong to our consumers who have been with us throughout our journey. Their trust and support have been the driving force behind our success, and we remain committed to serving them with the same dedication and excellence.”
Beyond its product excellence, Diva also firmly believes in making a meaningful impact to communities across the island. Through its purpose initiative ‘Diva Daathata Diriyak Entrepreneurial Skills Development Programme’, the brand has solidified its commitment to uplifting lives by equipping women with the knowledge and skills required to enhance their businesses and livelihoods. Diva remains committed to empowering communities and fostering sustainable growth, being the strength and the support of the family.
As Diva celebrates this achievement, the brand remains dedicated to its mission of providing quality and value to Sri Lankan households, while continuing to create a meaningful impact in communities island wide.
About Hemas Consumer
Hemas Consumer Brands, a leader in Sri Lanka’s Home and Personal Care sector for 60 years, focuses on empowering families to aspire for a better tomorrow. The business takes pride in utilising local insights to innovate and develop consumer centric propositions that have helped establish their purpose led brands as trusted household names in Sri Lanka. Driven by its deep understanding of the Sri Lankan consumer and an unwavering commitment to delivering superior quality and value through its products, Hemas Consumer Brands continues to enrich the lives of communities across the country.