Finance for Marketers – Joint forum by the Association of International Certified Professional Accountants (AICPA & CIMA) and The Association of International Marketing Graduates (AIMG)

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The Association of International Marketing Graduates (AIMG) together with the Association of International Certified Professional Accountants (AICPA & CIMA) will be hosting a joint forum under the theme “Finance for Marketers” on Thursday, 19th January 2023 from 6 pm onwards at Jetwing Colombo 7.

It will be an interesting thought-provoking session with a panel of experts. The programme will highlight the role of finance in marketing and how does finance and marketing work together for the sustainability of any organization and the challenges the marketers face and how finance will help them turn the impossible around.

The keynote speakers of the programme are Venkkat Ramanan, FCMA (UK), CGMA, Regional Vice President – Asia Pacific, AICPA & CIMA, and Channa Gunawardana, FCMA (UK), CGMA, Chief Executive Officer, Dankotuwa Porcelain PLC, Royal Fernwood Porcelain Ltd. The panelists of the programme are Nirodha Ambanpola, ACMA (UK), CGMA, Head of Sales and Marketing at r-pac Sri Lanka and Manindri Bandaranayake, FCMA (UK), CGMA, Group Chief Brand Marketing Officer Janashakthi Group. Chathushka De Alwis, ACMA (UK), CGMA, Associate Manager Professional Relationships & Thought Leadership AICPA & CIMA Sri Lanka will be the moderator for the programme.

AICPA & CIMA have partnered with AIMG to bring about initiatives, which will certainly add value to the finance sector and to the marketing environment. This joint forum will bring together business leaders, accounting and finance professionals and corporate executives. This will be a platform for the participants to gain knowledge and share valuable insights.

Kanchana Karunagama, Chairman of AIMG said “We are proud to partner with the Association of International Certified Professional Accountants (AICPA&CIMA) and extremely grateful for their support. We believe this topic will be useful for the participants to understand how finance and marketing collaborate together”.

Zahara Ansary, FCMA (UK), CGMA, Country Manager, AICPA&CIMA Sri Lanka stated “Professionals working in both Marketing and Finance are now at a critical juncture given the developments in the world that’s impacted by geo-politics as well as automation – impacting their work roles and their organizations. Chartered Global Management Accountants (CGMAs) bring value to the world of business whether they work in Finance or other areas of business. This event will unravel how the knowledge of the trending themes and developments in Finance, led by CGMAs can help marketers and all professionals to succeed despite the turbulent times we live in”

The Association of International Certified Professional Accountants represents AICPA & CIMA and works to power opportunity, trust and prosperity for people, businesses and economies worldwide. It represents 689,000 members, students and engaged professionals in public and management accounting and advocates for the public interest and business sustainability on current and emerging issues. With broad reach, rigor and resources, the Association advances the reputation, employability and quality of CPAs, CGMA designation holders and accounting and finance professionals globally.

The Association of International Marketing Graduates Sri Lanka (AIMGSL) was established in July 2020 by veterans of the marketing industry boasting over 3 decades of expertise and experience, with its main focus to create a dynamic and professional association with international marketing qualifications, connecting young and senior members to create a platform for knowledge sharing via workshops, programmes and various other activities. Its objective remains to aid Sri Lanka-based marketers to stay at the forefront of their professions and the market.

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