FriMians Win with In-App IMI GAMES Tournament

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FriMi, the fully-fledged digital banking experience powered by Nations Trust Bank, recently concluded an exclusive Gaming tournament for FriMians, with their partner IMI GAMES, a mobile gaming platform by Arimac. The tournament which ran in the FriMi Lifestyle section in-app from the 1st of May to June 15, featured the game “Sakwala Sawariya”, with the Participants able to play the game multiple times, the scores updated on a Game Leaderboard within the portal. Players who came out on top of the leaderboard were rewarded with dinner vouchers & hotel stays by FriMi in association with Cinnamon Hotels & Resorts, the Official Rewards Partner. 

Effortlessly accessible to FriMi users via the FriMi Lifestyle section in-App, IMI GAMES is Arimac’s own gaming portal with a portfolio exceeding 50 games under different genres that is modified to work on multiple platforms and technical eco systems. Whilst it is not a common occurrence to be gaming through an app that manages one’s money, FriMi has taken the unique approach to create that relevance for gaming FriMians by providing games in its Lifestyle section along with an exclusive 25% discount on subscription to IMI GAMES.

“FriMi is a product that always has been in the forefront of digital innovation, and is optimized to offer a branchless, digital and an over-all convenient lifestyle and banking experience. Bringing gaming to the in-App experience is yet another first by FriMi, presenting an even more enhanced lifestyle experience for FriMians. The exclusive FriMian subscription of IMI GAMES unlocked the user to take part in multiple tournaments within the platform including the FriMi tournament, giving them even more value for money. The partnership with Arimac, Sri Lanka’s premier end-to-end digital solutions provider fusing creativity and talent with industry-leading technology ensures that we work only with the best to give the best to our loyal customers.” said Randil Boteju, Senior Vice President, Acquisition & Digital Banking of Nations Trust Bank.

Hansi Udapola was at the pinnacle of the leaderboard the end of the tournament, walking away with a voucher for two to stay at Cinnamon Bentota Beach Hotel. Runner-up Madhuka Dias was rewarded with a dinner for two, from the Cinnamon Grand Hotel. W G D Chamara Nissanka was placed third and received a dinner voucher for 2 at 50% off to be utilized at the Cinnamon Grand Hotel.

Expanding access for FriMians to a range of services from different merchants via the Lifestyle section, FriMi entered into the partnership with IMI GAMES in October 2021, introducing #gameeffortlessly. Changing the gaming landscape in Sri Lanka by tying it into a digital banking app for the first time FriMians enjoy the IMI GAMES with a local flavour, enjoying great discounts, competitions and rewards and new games on a regular basis.

Speaking on the partnership was Supun Jayasinghe, Chief Operating Officer at IMI GAMES, “IMI GAMES takes pride in taking the games medium to be a disruptive force in the digital landscape. Unlike audio and video-based entertainment, games take constant feedback from users, making it a medium that thrives on active user engagement. Partnerships play an important role in bringing this experience as a form of advergames (advertising & gaming) genre to help connect brands and games into one ecosystem. The introduction to IMI GAMES via FriMi’s Lifestyle section is our approach to offer Games as a Service (GaaS) to all FriMians. This ensures that the user will have in-app engagement within the FriMi app to experience our games and have fun. Partnering with Sri Lanka’s fintech giant, FriMi, has been an amazing experience as it supports us to build hyper engagement, while offering a rewarding experience to FriMi.” 

FriMi the fully-fledged digital banking experience powered by Nations Trust Bank consists of ground-breaking products and services that are designed and developed to delight customers thus providing novel experiences. FriMi has been awarded on both national and regional levels including Online Brand of the Year and ranked amongst the Top 30 Best Digital Financial Services Providers in Asia Pacific, Middle East, and Africa. FriMi is available on Android, iOS and Harmony OS and anyone in Sri Lanka above the age of 18 years can get on board FriMi by downloading the app. FriMi is enabled by Nations Trust Bank PLC, the bank is strongly focused on digital empowerment through cutting-edge digital banking technologies.


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