Hemas Consumer Brands (HCB), Sri Lanka’s leader in the home and personal care sector, recently signed a landmark Memorandum of Understanding (MoU) with the University of Sri Jayewardenepura (USJ), to prepare students not merely for jobs, but for meaningful careers that shape national development and sustainable growth. By aligning with national development goals and supporting employability, this partnership brings together two credible institutions with proven track records in their respective fields. This strategic partnership bridges academia and industry to unlock new opportunities for Sri Lanka’s next generation of professionals, innovators and leaders. The MoU also underscores HCB’s continued commitment to innovation and its role as a socially responsible, forward-thinking organisation.
More importantly, this unique collaboration will enable university students to benefit from a dynamic mix of knowledge sharing, skill development and hands-on industry exposure. They will benefit by way of being able to access real pathways to internships, projects, mentorship and exposure to industry best practices. This partnership is a role model for how corporate partnerships can strengthen national talent pipelines and drive economic progress.
As one of Sri Lanka’s most successful and respected companies, HCB has built an unrivalled portfolio of household brands trusted by millions of Sri Lankans. As a proudly home-grown enterprise, HCB has consistently demonstrated the strength of local insight, innovation, marketing and sales excellence. Its brands have become category leaders through deep consumer understanding, agile product development and bold, creative campaigns that resonate with Sri Lankan lifestyles, thereby proving its credentials as being the ideal corporate to share this knowledge with the next generation of corporate leaders emerging from the university. Moreover, this initiative by HCB reflects a bold perception shift: from corporates being viewed as purely profit-driven to becoming active investors in future leaders and sustainable growth.
Photo Caption: Hemas Consumer Brands and University of Sri Jayewardenepura sign MoU to empower future-ready graduates through industry-academia collaboration
About Hemas Consumer Brands
Hemas Consumer Brands, a leader in Sri Lanka’s Home and Personal Care sector for 60 years, focuses on empowering families to aspire for a better tomorrow. The business takes pride in utilising local insights to innovate and develop consumer centric propositions that have helped establish their purpose led brands as trusted household names in Sri Lanka. Driven by its deep understanding of the Sri Lankan consumer and an unwavering commitment to delivering superior quality and value through its products, Hemas Consumer Brands continues to enrich the lives of communities across the country.