Janashakthi Life wins big at Emerging Asia Insurance Awards 2021

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Janashakthi Life bagged the award for the Best Strategies for Insurance Spreading for the year 2021 at the recently held 3rd ICC Emerging Asia Insurance Awards 2021 in Kolkata, India, organised by the Indian Chamber of Commerce. 

Director/CEO of Janashakthi Insurance PLC, Ravi Liyanage

The 3rd Emerging Asia Insurance Awards and Conclave was launched by the Indian Chamber of Commerce together with the Insurance Institute of India, Life Council of India, General Council of India, National Insurance Academy and PWC as process reviewers to acknowledge, recognise and honour the efforts made by Asian insurance companies to transform insurance industries of the region.

Commenting on this achievement, Director/CEO of Janashakthi Insurance PLC, Ravi Liyanage said: “This prestigious recognition for our business strategies reaffirms that we are strategically resilient even in these times of economic uncertainty. It also says much about the current dynamism as well as the future potential to continue serving our customers with industry-best solutions. This is also a testament to our continued commitment and the ability of our remarkable lion force who have made an extraordinary contribution to the organisation’s growth amidst a challenging year.” 

Staying true to its corporate purpose of uplifting lives and empowering dreams, Janashakthi Life has always strived to deliver greater value to all its stakeholders in an ethical and a transparent manner. On the customer front, the insurer brings this to life through its path breaking insurance solutions and services that cater to their evolving needs at every stage of their lives. Extending this purpose to its engagement with its employees, Janashakthi Life has always sought to offer team members a highly supportive work environment that empowers them to grow and realise their dreams and aspirations.

Janashakthi Insurance PLC has stormed the TOP 10 brand rankings as one of the fastest growing Sri Lankan brands in the recent Brand Finance report on Sri Lankan’s top 100 most valuable and strongest brands. Recording an impressive brand value growth in 2022, the brand was also listed as one of the ‘TOP 10 Fastest Growing Sri Lankan Brands’ and is the only insurance brand to be listed among the TOP 10 honour roll with a rating of A+ and a Brand Strength Index (BSI) score of 569. The leading insurer has delivered an outstanding 22% year-on-year growth in brand value during 2022 as compared to the total brand value of all Life insurance brands in the market which grew by merely 9%. This upsurge in brand value follows Janashakthi Life’s historic achievement of crossing two consecutive billion milestones while also achieving strong market share growth which moved up by one market position against competition in new business during 2021.

With a proven track record and performance driven culture of the Janashakthi Lion force, the organisation has successfully produced over 100 MDRT achievers for the year 2021 in par with global standards. In recognition of its commitment to fostering a positive value driven culture while empowering its employees, Janashakthi Insurance PLC has been recognized as a Great Workplace in Sri Lanka for its exceptional and resilient workplace culture. Over a span of 27 years, Janashakthi Life PLC has continued to revolutionize the insurance industry and journeyed forward to become a force to reckon with. Its island wide network of 75+ branches enable people from all walks of life to access its unique insurance solutions. 


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