Nations Trust Bank PLC clinched five awards for its leadership in digital banking at the FITIS Digital Excellence Awards and Conclave 2023, organised by the Federation of Information Technology Industry Sri Lanka (FITIS), the apex body for the ICT industry in Sri Lanka.
Nations Direct Mobile and Online Banking platform triumphed with gold in the Consumer Digital Engagement category, won two Silver awards for Omni Channel Experience and Innovative Digital Service, and another Silver award for FriMi, the effortless digital banking, payment and lifestyle partner by Nations Trust Bank under the Digital Marketing Strategy category. The Bank also secured the Bronze Award for Customer-centric Process Automation for its Digital self-onboarding and DRP automation platform.
Elaborating on the achievements, Nations Trust Bank, Senior Vice President Digital Banking and Acquisitions, Randil Boteju said, “Nations Trust Bank embarked on digitalisation very early in the digital banking sphere. It is our data-driven insights that demonstrated the evolution of the banking industry in Sri Lanka. The accolades that we received at the FITIS Digital Excellence Awards are a true testament to the digital strategy and digital transformation across all levels at Nations Trust Bank. We have created a digital ecosystem with robust products and services to help meet current and future demands. And therefore, we have a digital-ready workforce that is adept at technology and working towards strategising for the future as a full-fledged digitised bank.”
Highlighting the theme, ‘A Digitally Transformed Sri Lanka’, the FITIS Digital Excellence Awards honoured the achievements of organisations that successfully planned and executed digital transformation through migrating enterprises from Industry 3.0 to 4.0. A high level of transparency and impartiality was maintained throughout the evaluation process with each nomination reviewed and validated using a multi-tiered process, and assessed by a panel of independent judges comprising local and international experts in the industry, thought leaders, veterans and academia.
The Federation of Information Technology Industry Sri Lanka (FITIS) ensures the award categories and selection criteria at the Digital Excellence Awards are aligned to reflect today’s most critical areas in business transformation.
Nations Trust Bank PLC serves a diverse range of customers across Consumer, Commercial and Corporate segments through an island wide network of 96 branches. The bank is focused on digital empowerment through cutting-edge digital banking technologies, and pioneered FriMi, Sri Lanka’s leading digital banking experience. Nations Trust Bank PLC is an issuer and sole acquirer of American Express Cards in Sri Lanka with market leadership in the premium segments.