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Salesforce Launches Agentforce 3 to Solve the Biggest Blockers to Scaling AI Agents: Visibility and Control

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New Agentforce Command Center provides a complete observability solution for optimizing AI agents — enabling leaders to manage, track, and scale how AI agent activity enhances human productivity

Agentforce 3 enables seamless agent interoperability with built-in support for open standards like Model Context Protocol (MCP). Through the expanded AgentExchange, customers will be able to access plug-and-play services from over 30 partners including AWS, Box, Cisco, Google Cloud, IBM, Notion, PayPal, Stripe, Teradata, WRITER, and more

Agentforce 3 delivers an updated Atlas architecture — from reasoning, to performance, to trust — for unmatched enterprise readiness, including lower latency, greater accuracy, enhanced resiliency, and support for natively hosted LLMs such as Anthropic 

Customers like Engine, Grupo Globo, PepsiCo, UChicago Medicine, and 1-800Accountant are realizing fast time-to-value with 100+ new, pre-built industry actions, flexible pricing, and expanded availability

Salesforce (NYSE: CRM), the world’s #1 AI CRM, today announced Agentforce 3: a major upgrade to its digital labor platform that gives companies the visibility and control to scale AI agents without compromise. As enterprise adoption accelerates, the real blocker has become clear: teams can’t see what agents are doing — or evolve them fast enough. Agentforce 3 changes that. Built on learnings from thousands of Agentforce deployments since its initial launch in October 2024, Agentforce has helped customers deliver undeniable value. This includes reducing Engine’s average customer case handle time by 15%, autonomously resolving 70% of 1-800Accountant’s administrative chat engagements during critical tax weeks in 2025, and increasing Grupo Globo’s subscriber retention by 22%. Agentforce 3 equips leaders to monitor, improve, and scale their AI workforce with confidence.

With a new Command Center for complete observability, built-in support for Model Context Protocol (MCP) for plug-and-play interoperability, and over 100 new prebuilt industry actions to speed time to value, Agentforce 3 helps companies scale what works, fix what doesn’t, and unlock the full potential of agentic AI — with clarity, control, and speed.

Why it Matters: AI agent adoption is surging. According to a soon to be released Slack Workflow Index, AI agent usage is up 233% in six months, and over that same period, 8,000 customers have signed up to deploy Agentforce. But until now, agent platforms have lacked the tooling, governance, and observability needed to scale enterprise-wide. Agentforce 3 closes this gap — delivering the complete visibility, secure tool integration, and enterprise-grade controls organizations need to make agent velocity their competitive advantage.

“With Agentforce, we’ve unified agents, data, apps, and metadata to create a digital labor platform, helping thousands of companies realize the promise of agentic AI today,” said Adam Evans, EVP & GM of Salesforce AI. “Over the past several months we’ve listened deeply to our customers and continued our rapid pace of technology innovation. The result is Agentforce 3, a major leap forward for our platform that brings greater intelligence, higher performance, and more trust and accountability to every Agentforce deployment. Agentforce 3 will redefine how humans and AI agents work together — driving breakthrough levels of productivity, efficiency, and business transformation.”

Agentforce Command Center — Monitor, Measure, and Optimize Your AI Agents: 

As AI agents take on routine tasks and begin collaborating more closely with human teammates, teams need a new observability layer built for the era of digital labor. Agentforce Command Center is that layer: a complete observability solution that gives leaders a unified pane of glass to monitor agent health, measure performance, and optimize outcomes. Built into Agentforce Studio, it completes the agent lifecycle with powerful tools to understand and refine agents at scale.

“Agentforce autonomously resolved 70% of 1-800 Accountant’s administrative chat engagements during the peak this past tax season, an incredible lift during one of our busiest periods. But that early success was just the beginning. We’ve established a strong deployment foundation and weekly are focused on launching new agentic experiences and AI automations through Agentforce’s newest capabilities. With a high level of observability, we can see what’s working, optimize in real time, and scale support with confidence,” said Ryan Teeples, Chief Technology Officer at 1-800Accountant.

Enabling Secure Enterprise Connectivity with MCP and A2A Support: AI agents can’t drive impact if they can’t take action using the tools your business relies on. As open standards like Model Context Protocol (MCP) gain traction, they bring new opportunities for interoperability, but also challenges around governance, identity, and control. Agentforce 3 solves this by pairing open connectivity with enterprise-grade trust — giving agents native access to the tools they need, without compromising on control.

MCP AgentExchange Agentforce Gateway Explainer

“Salesforce’s open ecosystem approach, especially through its native support for open standards like MCP, will be instrumental in helping us scale our use of AI agents with full confidence. We’ll be able to securely connect agents to the enterprise systems we rely on without custom code or compromising governance. That level of interoperability has given us the flexibility to accelerate adoption while staying in complete control of how agents operate within our environment,” said Mollie Bodensteiner, SVP of Operations at Engine.

Expanding the AgentExchange — a Leading AI Agent Ecosystem — to Make Agent-First Tools Easy to Discover and Use: As organizations embed AI agents across their teams, AgentExchange already makes it easy to equip them with the trusted tools they need to drive value fast with partner-built agent actions and templates. Now, customers will be able to discover MCP servers from 30+ partners that provide trusted access to new third-party tools and resources and seamlessly connect them to Agentforce through a secure AI agent gateway. Launch MCP partners include AWS, Box, Cisco, Google Cloud, IBM, Notion, PayPal, Stripe, Teradata, WRITER and more.

“AI tools in healthcare must be adaptable to the complex and highly individualized needs of both patients and care teams. We need to support that goal by automating routine interactions in our patient access center that involve common questions and requests, which would free up the team’s time to focus on sensitive, more involved, or complex needs,” said Tyler Bauer, Senior Vice President for System Ambulatory Operations, UChicago Medicine.

Enhancing the Agentforce Architecture for Unmatched Enterprise Readiness: Underpinning every new capability in Agentforce 3 is an enhanced Atlas architecture, providing an enterprise-ready foundation through lower latency, greater accuracy, global availability, and additional options for control through new LLMs hosted on Salesforce infrastructure.

Unmatched Industry Readiness Out-of-the-Box Delivers the Fastest Path to Value from AI Agents: Agentforce customers in every industry can deliver value from AI agents fast through more than 200 pre-built industry actions — half of them new this summer — from patient scheduling, to advertising proposal generation, to vehicle servicing, and more. Agentforce 3 also introduces simplified, flexible pricing with new Agentforce for Sales, Service, and Industry Cloud SKUs with per-user pricing and unlimited usage of actions for employee-facing agents to help teams get started fast and scale boldly.

Deploy and Scale Agentforce with Confidence Through Trusted Experts: The Salesforce partner ecosystem, including Accenture, Deloitte Digital, NeuraFlash, PwC, and more, has aided customers across thousands of Agentforce deployments, providing 272,000 certified specialists to deliver strategic guidance and facilitate the successful activation of AI agents that help drive business impact while maintaining governance.

“With Agentforce, PepsiCo is taking a significant step forward in our agentic journey. By unifying our insights through Salesforce Data Cloud, we’re gaining a holistic view of our customers and operations. This visibility enables us to continue to act strategically, strengthen engagement, and drive greater value across every market we serve,” said Athina Kanioura, Chief Strategy and Transformation Officer, PepsiCo.

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Any unreleased services or features referenced here are not currently available and may not be delivered on time or at all. Customers should make their purchase decisions based upon features that are currently available.


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