Samsung, Sri Lanka’s leading smartphone brand, has captured the nation’s attention with the launch of its groundbreaking photography competition, “Rediscover Sri Lanka with Galaxy”, launched on the 21st of July, 2023. The competition, which has already garnered widespread acclaim, aims to showcase the mesmerizing beauty and rich culture of Sri Lanka to the world, while promoting tourism and contributing to the country’s economic growth.
Open exclusively to Samsung mobile users with a passion for travel and capturing scenic shots of Sri Lanka’s breathtaking landscapes, the competition offers a unique opportunity to win a getaway for two in the paradise island. To participate, users need to upload their best photos of Sri Lanka to their Instagram or Facebook pages, using the hashtags #SriLanka and #withGalaxy, and send a Direct Message to the official Samsung Sri Lanka page. The photography competition consists of five categories: Nature, Culture, Beach, Wildlife, and Lifestyle, with five winners selected from each category.
Samsung’s motive behind launching this competition is to celebrate the allure of Sri Lanka—its lush green hills, pristine beaches, historic streets, delectable street food, curries, and sweetmeats beloved by all Sri Lankans. Through this campaign, Samsung aims to spotlight the hospitality of the locals who call this island home. The key to achieving this goal is storytelling through captivating photographs. As the saying goes, “A picture is worth a thousand words,” and Samsung believes that stunning imagery of Sri Lanka’s beauty will awaken wanderlust in people’s hearts, making Sri Lanka their top destination for their next adventure.
Mr. SangHwa Song, Managing Director of Samsung Sri Lanka, expressed the brand’s motivation behind the campaign, “Sri Lanka was dealt a tough blow that we all faced. And therefore, our national image has taken a low blow as well, reducing confidence in travelers to visit our island paradise. And we at Samsung wanted to change this sentiment. Our goal is to flood the hashtag with the beauty of Sri Lanka.”
This remarkable campaign is exclusively available for Samsung Galaxy smartphone and tablet users, making it a first-of-its-kind initiative in the smartphone industry. Participants stand a chance to win weekly vouchers or the grand prize—a delightful getaway to Sri Lanka’s enchanting destinations.
For more information on how to participate in the #RediscoverSL campaign, users can visit Samsung Sri Lanka’s social media pages. Samsung continues to be a brand that prioritizes its customers’ needs, offering peace of mind through their Galaxy smartphones. The interactive diagnostics and optimization on the Samsung Members app make it effortless to enhance device performance, while the helpline provides extra support for troubleshooting any issues.
Samsung has been consistently recognized as the “People’s Youth Choice Brand of the Year” in Sri Lanka for four consecutive years by Slim Sri Lanka’s review of the country’s most valuable brands. With a broad customer base that spans all age groups, particularly Gen Z and Millennials, Samsung continues to lead as Sri Lanka’s No. 1 smartphone brand.
Join us in this extraordinary campaign, and let your inner photographer shine with Galaxy as we embark on an unforgettable journey to rediscover the beauty of Sri Lanka, contributing to its revival and resurgence as an alluring travel destination once more.