Diva, a trusted laundry brand from Hemas Consumer Brands, hosted the ‘Diva Nil Manel Mal Dansala’ in Anuradhapura, honouring the sacred Poson Poya day. The dansela offered thousands of pilgrims and devotees an opportunity to offer ‘Nil Manel’ or Blue Lotus flower, at hallowed sites across the historic city.
The ‘Nil Manel’ or Blue Lotus, Sri Lanka’s national flower, is a cherished symbol of purity, spiritual enlightenment and is a mark of devotion at temples. Recognising this symbolism, and the significance of Poson Poya, Diva once again demonstrated its deep seeded understanding of local traditions and reaffirmed its commitment to honouring them meaningfully. The ‘Diva Nil Manel Mal Dansala’ provided devotees to engage in an act of refinement, offering the Blue Lotus to cleanse their soul.
This initiative also allowed Diva to celebrate the essence of Diva Fresh Purple Lotus Detergent Powder, which is a beloved variant in the Diva Fresh portfolio. Its local inspiration and appeal, embodies the brands commitment to strongly connecting with the consumers everyday lives, values, and rituals.
Piyumi Rajapakse, Assistant Brand Manager, Home Care, Hemas Consumer Brands stated, “The ‘Diva Nil Manel Mal Dansala’ is a tribute to tradition and generosity. Its objective was to connect with our consumers on both a spiritual and cultural level. It is a heartfelt initiative, that its deeply rooted in our brand’s purpose, which is understanding our consumers and delivering solutions, going beyond utility, to touch lives.”
The ‘Diva Nil Manel Mal Dansala’ in Anuradhapura was met with great appreciation from pilgrims and devotees. Through initiatives such as this, Diva continues to cement its legacy as part of the cultural and emotional fabric of Sri Lankan life. The brand remains true to its promise of understanding the needs of people and delivering on them.
