Hayleys Travels, the travel and leisure arm of Hayleys PLC, has formalised a partnership with the Delegation of German Industry and Commerce in Sri Lanka (AHK Sri Lanka) to promote sustainable tourism and leverage on synergistic opportunities in the tourism sector.
Sri Lanka remains poised to capitalise on growth prospects in tourism upon the gradual relaxation of travel restrictions across major markets such as Germany, where pent up demand and evolving user expectations will command a specialised tourism product. The strategic geographical location and the diverse propositions for tourism such as culture, wildlife, and natural wonders amongst others, will position Sri Lanka as a destination that can fulfil emergent needs. This partnership is expected to provide a platform for Sri Lanka’s tourism proposition to gain access to key stakeholders in Germany.
“We are delighted to partner with such an esteemed entity as AHK Sri Lanka”, stated Mr. Gerard Victoria, Director / Chief Executive Officer of Hayleys Aviation. “This partnership provides us with an opportunity to approach key market segments in Germany for tourism promotion, as well as to drive synergies with German entities established in Sri Lanka. We will also gain access to a wealth of knowledge in relation to best practices in sustainable tourism, which can be implemented locally.”
Partnerships of this nature will help re-ignite Sri Lanka’s in-bound tourism industry, thereby propelling post pandemic industry growth.
Hayleys Travels, with decades of experience and expertise in destination management, MICE (Meetings, Incentives, Conventions and Exhibitions tourism), holiday packages and ticketing, is optimally poised to elevate its tourism product to the next level through the inculcation of sustainability to its highly reliable operations. Being a leading entity in destination management services and travel agency operations in the country, Hayleys Travels forms a crucial part of the Aviation vertical of Hayleys PLC, one of the largest General Sales Agency houses in the territory.
AHK Sri Lanka is part of the German Chamber Network supported by the Federal Ministry for Economic Affairs and Energy (BMWi). With 142 locations in 92 countries worldwide, the members of the German Chamber Network (AHKs) offer their experience, connections and services to German companies and companies of respective partner countries. AHK is closely connected to the Chambers of Industry and Commerce (IHKs) in Germany. AHK Sri Lanka is committed to conducting fair business and offers the ideal platform to create business opportunities for Sri Lankan and German companies and currently represents 3.6 million German companies.
Photo Caption: (From left) Hayleys Travels General Manager (Inbound Tourism) Chamil Udawatte, Hayleys Travels General Manager (Ticketing) Shareek Ahmed, Hayleys Travels and Aviation Director/Chief Executive Officer Aviation Gerard Victoria and German Industry and Commerce in Sri Lanka Chief Delegate Andreas Hergenröther exchanging the signed agreements