In a remarkable achievement, Amaya Suriyapperuma & Arqam Anjath from Loops Integrated emerged as the winners in the Young Spikes Digital category, while Oken Silva & Sachintha Naotunna secured the prestigious 2nd runners-up position. The competition featured 22 teams from distinguished advertising agencies in Sri Lanka, showcasing the industry’s top digital talents.
A panel of 6 judges presided over the event, with the winning decision reaching a unanimous consensus. The local competition, facilitated by the 4A’s (Accredited Advertising Agencies Association), provided a platform for the teams to exhibit their creativity and digital prowess.
What set this competition apart was its unique format. Entrants were given a brief in the morning and were tasked with presenting their strategy, ideas, and executions in the evening. This challenging time frame added an extra layer of intensity, requiring participants to demonstrate not only creativity but also strategic thinking and effective execution.
Amaya & Arqam’s victory earns them the opportunity to represent Sri Lanka in the Young Spikes Festival of Creativity in Singapore, where they will compete with other top contenders from their respective countries in the APAC region. This accomplishment highlights Loops Integrated’s commitment to nurturing talent and promoting excellence in the advertising industry.
Wasaam Ismail, the CEO of Loops Integrated, expressed his excitement and pride in the teams’ achievements. “I am thrilled that the only two teams representing Loops Integrated in this category have made it to the top 3. It’s a testament to their hard work, creativity, and dedication. We are immensely proud of Amaya, Arqam, Oken, and Sachintha. Their journey in advertising began at Loops, and it’s incredible to see how far they have come.”
This success not only reflects the individual talents of the winning teams but also underscores the collaborative and innovative culture fostered at Loops Integrated. The company’s commitment to nurturing young talent and providing a conducive environment for creative growth has been a key factor in achieving such remarkable milestones.
As the industry anticipates the Young Spikes Festival of Creativity, Loops Integrated stands as a beacon of creativity and excellence, poised to make a significant impact on the global stage. The teams’ accomplishments underscore the agency’s dedication to pushing boundaries and setting new standards in the dynamic world of digital advertising.