Helps to transform Sunshine Consumer to cater to evolving consumer demands in the future.
In a strategic move to navigate challenging macroeconomic conditions, Sunshine Consumer Lanka (SCL)—the consumer arm of diversified conglomerate Sunshine Holdings PLC —has unveiled ‘Project Delta’, a transformation initiative across supply chain, marketing and sales to cater to a more dynamic, consumer-driven market in the post-pandemic era.
Launched in April 2023, ‘Project Delta’ signifies a multifaceted initiative to redefine the company’s approach to all the revenue-generating functions. Under the consultation of veteran marketing and sales strategist Nandana Wickramage, Sunshine Consumer embarked on the first stage of Project Delta for its sales transformation, focusing on a comprehensive assessment of the existing sales structure, sales systems, and the dedicated sales workforce.
Building on the insights gathered in stage one, stage two ushered in transformative recommendations. These forward-thinking proposals have outlined the importance of agility, digitalization, and customer-centricity in reshaping its sales operations. Furthermore, stage two of Project Delta has paved a path for the company to leverage cutting-edge technologies, harness data-driven insights, and empower its sales workforce with the skills and tools needed to excel in a more dynamic business landscape.
“Sunshine Consumer is committed to innovation and adaptability as we navigate through challenging economic conditions. With the dedicated consultation of Nandana Wickramage to lead our sales transition, we are keen to build a resilient sales workforce capable of thriving in any business environment,” commented Shyam Sathasivam, Managing Director of Sunshine Consumer.
The strategic steps implemented under ‘Project Delta’ have already shown impressive growth and revenue performances for Sunshine Consumer. During the first quarter of the current financial year (1QFY24), the company reported a 21% YoY increase in revenue to close at Rs. 4.7 billion and accounted for 35% of Sunshine Group revenue for the period. Consumer local business showcased strong performance with consumer brands—Zesta, Watawala, Ran Kahata and Daintee—continued to grow market share.
About Sunshine Consumer
Sunshine Consumer is a young, evolving food and beverage brand company with market leadership in Tea and Sugar Confectionery. Our brands are Zesta (tea), Watawala Tea, Ran Kahata (tea), Daintee (toffees and chocos), Milady (candies) and Xtra (lozenges and gums). Our 3 tea brands combined have over 50% market share and serve different consumers with deep personal taste profiles as would be expected in the land of Ceylon Tea! Our Confectionary brands have over 40% market share and over 90% penetration across the entire grocery channel.
About Sunshine Holdings PLC
Sunshine Holdings PLC is a publicly listed conglomerate contributing to ‘nation-building’ by creating value in vital sectors of the Sri Lankan economy – mainly in the healthcare and consumer sectors, with strategic investments in agribusiness.
Established over 55 years ago in 1967, the Group is now home to leading Sri Lankan brands such as Zesta Tea, Watawala Tea, Ran Kahata, Daintee, Milady and Healthguard Pharmacy, with over 1,500 employees and revenue of LKR 51 billion. The business units comprise of Sunshine Healthcare Lanka, Sunshine Consumer Lanka, and Watawala Plantations PLC, which are leaders in their respective sectors and all of them certified as a “Great Place to Work” in 2023.