C.W. Mackie, a well-known conglomerate in Sri Lanka, recently launched a brand-new range of cassava chips under its widely popular food and beverage brand, SCAN.
C.W. Mackie is a multi-cluster, multi-channel organisation with a strong presence in its brands at every level in the market. Sunquick and SCAN Jumbo Peanut are some of the flagship brands of the SCAN Products Division of the C.W. Mackie PLC group. In 2018, C.W. Mackie PLC decided to promote its snacks category with peanut cultivation locally and process the same in a brand-new factory with cutting-edge technology located in Horana, to build a sustainable agriculture and food system in the country.
Today, in its specific product category, SCAN Jumbo Peanut is the category leader with an impressive market share of over 70 percent. The SCAN Jumbo peanuts are selected based on their size, processed with great care, and packaged under the trusted SCAN label in hygienic conditions.
Building upon the success of the consumer movement that gives prominence to locally produced items, demand has grown tremendously in recent months. C.W. Mackie PLC has now extended its locally produced snacks portfolio to cassava chips in four flavours, which include Hot & Spicy, Salted, Cheese & Onion and the newly introduced Kochchi flavour, under an impressive range of snacks at affordable prices. SCAN Cassava range is now available at leading supermarket chains and general trade outlets island-wide. The cassava range consists of 50g packs and 30g packs, specially for general trade consumers.
SCAN products testing laboratories are equipped with state-of-the-art equipment and staffed with skilled and experienced personnel; comparative tests are performed on products in accordance with local and international regulatory standards. The popularity of the SCAN brand is a testament to the trust that consumers have in its products. Its success can be attributed to its focus on quality, careful processing, and strict adherence to hygiene standards. While constantly improving and expanding its product portfolio, the company strives to provide the local consumer with high-quality products that meet their needs and preferences.
Sharing his thoughts at the launch, Mr Mangala Perera, the Director / Group Chief Operating Officer of C.W. Mackie PLC Group of Companies, stated, “We are immensely proud of our snack range, especially the jumbo peanuts and cassava range, that benefits the local economy, including supporting local farmers while encouraging sustainable agriculture, and facilitates tracking the supply chain back to the point of origin to evaluate ecological practices.”
“I would like to thank everyone who made this success possible, our loyal customers, whose ongoing support and belief is firmly established in our products, helped C.W. Mackie PLC to reach its current level of success,” Mr Hemaka Amarasuriya, the Chairman / CEO of C.W. Mackie PLC Group of Companies, concluded.
With a history of 125 years, C.W. Mackie PLC is a company listed in the Colombo Stock Exchange (CSE) that specialises in manufacturing, exporting, and importing a wide range of food and beverages with the
purpose of elevating the quality of life of our stakeholders. SCAN Products Division, which is the FMCG arm and the largest growing cluster of the diversified business conglomerate C.W. Mackie PLC, with its hybrid vertical marketing and distribution channels, penetrates the different consumer markets with traditional trade, modern trade, the HORECA food service sector channel, and institutional distribution. Its product brand portfolio consists of well-known brands such as Sunquick, Jumbo Peanuts, Kotagala Kahata, SCAN-branded bottled water, KVC (processed fruits and vegetables) products, N-Joy Coconut Oil and Star Brand Essences and Colourings, which have won the hearts of the Sri Lankan consumers and are market leaders in their respective categories. The management is fully committed to future expansion of the product portfolio with innovative product development.