AIA Insurance brand continues to lead – certified as Sri Lanka’s Best Brand at the Brand Leadership Awards 2024

AIA Insurance has once again fortified its position as a leading brand in Sri Lanka’s life insurance landscape having been certified as Sri Lanka’s Best Brand at the Brand Leadership Awards 2024. The prestigious award conferred by CMO Asia underscores AIA Sri Lanka’s unwavering commitment to building a purpose driven brand through innovation, customer service and its enduring promise to help people live Healthier, Longer, Better Lives.

AIA has continuously raised the bar through its holistic approach, combining life insurance, health coverage and innovative investment products. With a portfolio of innovative products like the 3-in-1 AIA SaveSmart, which offers comprehensive savings, health and life insurance benefits, AIA has consistently delivered meaningful solutions tailored to the evolving needs of its customers. However, this latest accolade goes beyond just products; it recognises the brand’s long-term commitment to excellence, customer-centricity and being a trusted partner for Sri Lankans in every stage of life.

“At AIA, we are driven by the purpose of enriching lives, not just through our products but by truly enabling and being there for all our customers, employees and the communities in which we serve. Our main mission is to positively impact the lives of Sri Lankans and to help them live life to the fullest. We are here to make a real difference and to proactively enhance the security, happiness, wellbeing and quality of life of all Sri Lankans” said Sasith Bambaradeniya, Chief Marketing Officer of AIA Insurance. “We’re truly honoured by this recognition from CMO Asia, and it strengthens our commitment to continue leading with passion, innovation and empathy.”

The Brand Leadership Award is a testament to AIA’s effective brand purpose, strong customer relationships and its proactive role in uplifting the community. AIA Sri Lanka has not only excelled in its core business but has also become a brand that gives back, standing by its customers during challenging times and contributing to the wellbeing of the nation.

This award marks yet another achievement in a winning streak for AIA Sri Lanka. These accolades underscore the trust and loyalty AIA has fostered, both as a market leader and a brand deeply committed to the community.