AIA Insurance marks its fifth year of being recognized as the Best Life Insurance Company in Sri Lanka. Awarded by the internationally renowned Capital Finance International (CFI) and Global Banking and Finance Review (GBFR), these supreme achievements stand as a testament to AIA’s unwavering commitment to innovation, customer-centricity, and community empowerment in the face of unprecedented challenges.
2023/24 marked another year of resilience for AIA Insurance. Amidst a fluctuating economic landscape, the company’s mission to be a steadfast partner to the people of Sri Lanka has never wavered. Prioritizing the wellbeing of both its customers and the broader community, AIA has continued to lead with purpose, enhancing its offerings to meet the evolving needs of Sri Lankans.
AIA’s commitment to customer delight, backed by digital innovation, remains a cornerstone of its success. Over the past year, the company has accelerated its digital transformation journey, introducing pioneering solutions that set new benchmarks in the insurance industry. From cutting-edge human-centric point-of-sale (POS) systems to advanced robotic process automation and cloud-based strategies, AIA has consistently delivered seamless and efficient experiences to its customers.
AIA’s dedication to holistic wellness extends beyond its product portfolio. As Sri Lanka’s only insurer with a cohesive wellness ecosystem, AIA has forged partnerships with leading wellness providers, offering customers unparalleled access to health and wellbeing services. This includes collaborations with Flash Health, High Octane Fitness Gyms, Siddhalepa, My Dentist, Unilever Pureit, Vision Care and Doc990 ensuring that AIA customers are not just protected but are empowered to lead healthier and happier lives.
Having earned the esteemed “The Legend” status for its continued acclamation from Great Place To Work®, AIA marks the twelfth consecutive year as one of the Best Workplaces in Sri Lanka, one of the Best Workplaces for Women for the seventh year running, and one of the Best Workplaces for Young Talent in Sri Lanka. The company was also the first and only insurer to be recognized as a Wellness Champion by Great Place To Work®.
Furthermore, AIA’s extensive and impactful Corporate Social Responsibility (CSR) initiatives play an important role in fulfilling the company’s core purpose of supporting Sri Lankans lead Healthier, Longer, Better Lives. These efforts encompass collaborations with non-profit entities, contributions to deserving causes, and the implementation of flagship projects such as AIA Poson Safety Programme and AIA Higher Education Scholarship Programme, which are two of the longest-standing community service projects in the country. In addition, AIA also provides clean water to rural communities, nurtures the next generation of the nation and empowers female entrepreneurs through a variety of community engagement initiatives.
With these recognitions, AIA reaffirms its commitment to Sri Lanka’s future. Through continuous innovation, customer-focused solutions, and a deep-rooted dedication to community wellbeing, AIA is not just a life insurer but a trusted partner in helping Sri Lankans live “Healthier, Longer, Better Lives”.
