Atlas, Sri Lanka’s leading stationery brand proved its continued popularity amongst people, with consumers voting them in as the ‘School Supply Brand of the Year 2022’ for the third consecutive year at the SLIM-Kantar People’s Awards 2022. Asitha Samaraweera, Managing Director, Atlas Axillia Co. Ltd accepted the award presented to the most popular brand focused on learning, for its contribution to create equal educational opportunities. Accompanying him were Kaushali Kusumapala, Director Marketing and Indrajith Binduhewa, Director Sales, and other members of Team Atlas. The company was also nominated for the ‘Youth Choice Award for the FMCG Brand of the Year 2022’, being named among the Top 5 FMCG youth brands in Sri Lanka at the awards ceremony held on March 21,2022.
The only brand awards ceremony that recognises the voice of the people, the SLIM People’s Awards are presented by the Sri Lanka Institute of Marketing, chosen through comprehensive nationwide research carried out by Kantar LMRB, one of the world-renowned research companies operating in Sri Lanka at present. The People’s Awards is rewarded based on a scientific research process which recognizes the favourite brands, personalities, organizations that are close to the Sri Lankan hearts and minds.
Asitha Samaraweera, Managing Director, Atlas Axillia Co. Ltd, was humbled by the continued consumer appreciation of the brand. “As the leading school supply brand, Atlas has served Sri Lanka’s children for over six decades. Today, the brand horizon is beyond stationery, we are a learning brand that delivers our brand promise through multiple tools, content and experiences. Our purpose, making learning fun, defines who we are by influencing what we create and the social impact we make. Our purpose-based product and innovation philosophy, gives us a framework to develop our portfolio to provide enjoyable and stimulating learning experiences, that also support early childhood development milestones. This purpose is also what appeals to the younger generation, and our nomination as a leading contender for the Youth Choice Award validates our vision.” He said.
The company’s stakeholder focused learning interventions understand the timely needs of the stakeholders in the learning eco system in Sri Lanka. It is due to this that they were able to pioneer training teachers to adapt to the online learning during pandemic and be the first to start online study sessions for Grade 5 scholarship students. Furthermore, uplifting the learning landscape in Sri Lanka by creating educational opportunities, Atlas creates equal access to education for children through the ‘Atlas SipSavi’ programme that provides financial scholarships, school infrastructure development, and school supply donations.
“Winning the People’s Choice Awards consecutively for three years is irrefutable proof of the company’s impact, and we are humbly proud to continue on this path into the future.” Asitha added.
Atlas Axillia Co. (Private) Limited, formerly known as Ceylon Pencil Company (Private) Limited, was founded in 1959 and has since grown to become Sri Lanka’s market leader in school stationery manufacturing. Fuelled by a passion for making learning fun, “Atlas” has created a strong connection with Sri Lankan consumers, being voted No. 1 School Supply Brand of the Year for the 3rd consecutive year at the People’s Awards 2022 and has also recently won many national and international awards for excellence including the National Quality Award 2018 and the Global Performance Excellence Award 2019.
