Marking a significant step in its expansion strategy, DIMO, the only authorized distributor for Tata Motors in Sri Lanka, unveiled its latest flagship Tata Passenger Vehicle (PV) showroom at Altair Colombo. The opening of this premium facility comes as part of DIMO’s efforts to expand its Tata showroom network in response to the overwhelming reception of the recently launched Tata Passenger Vehicle Range, further enhancing customer accessibility and convenience in the heart of Colombo.
Offering customers a premium, centrally located destination to experience the full Tata passenger vehicle range, the new flagship showroom at Altair Colombo enhances accessibility while elevating the brand experience, making Tata Passenger vehicles more visible and convenient for urban customers.
This latest addition follows a series of new openings in Kurunegala, Galle, and Minneriya, locations strategically selected to improve geographic reach and customer convenience. Each location was identified based on accessibility and market potential, with Colombo serving as the premium central hub, while regional cities like Kurunegala and Galle provide easier access for customers from surrounding districts.
Mr. Tharanga Gunawardena – General Manager (Premium Passenger Vehicles Sales) of DIMO said: “Looking ahead, DIMO and Tata will continue to strengthen their footprint with new showrooms in Batticaloa, Kandy, and Jaffna regions in the coming months, where rising demand for passenger vehicles highlights the need for dedicated facilities. This ambitious expansion reflects DIMO’s long-term commitment to making personal mobility more accessible to Sri Lankans across the country.”
Beyond geographic expansion, Tata and DIMO are also focused on ownership convenience. Several initiatives have been rolled out to make ownership easier, including Aftersales Service Expansion in all branches, including Training of Technical Staff, EV Charging Units, availability of Tata Genuine Parts, and flexible financing options made available through Strategic Alliances with Financial Partners. Additionally, DIMO has also introduced a dedicated hotline to provide customers with quick responses and assistance.
The expansion momentum builds on an encouraging market response. Since its introduction a few months ago, the new Tata passenger vehicle range has seen strong showroom footfall and increasing inquiries. With its global NCAP-rated safety credentials, contemporary design, and advanced technology, the range has struck a chord with both urban and rural consumers.
As Sri Lanka reopens its doors to vehicle imports, DIMO’s expansion of Tata passenger vehicle showrooms represents more than a business milestone. It reflects a proactive strategy to meet growing consumer demand, elevate accessibility, and deliver a seamless brand experience. By combining market-driven expansion with customer-focused initiatives, Tata and DIMO are redefining the future of personal mobility in Sri Lanka.
