FriMi, Sri Lanka’s first fully-fledged digital bank, made history for Nations Trust Bank at the SLIM Brand Excellence Awards 2021 winning Bronze for the Online Brand of the Year 2021 Award. FriMi was also nominated for the Turnaround Brand of the Year & Service Brand of the Year at the 20th SLIM Brand Excellence Award ceremony that took place on the 9th of February 2022 at the Monarch Imperial.
The SLIM Brand Excellence Awards is a national celebration of brands that rewards the outstanding efforts of exceptional marketers. It aims to encourage best practices, elevate local brands to global standards, and enhance the image of the marketing in the country. The “Online Brand of the Year” honours brands that originated, operate and excel on internet and mobile platforms. A panel of distinguished jurors followed systemic evaluation criteria to choose the winners, looking for those elusive qualities which elevate a brand above a sea of nondescript products.
Sanjaya Senarath, Chief Marketing Officer of Nations Trust Bank commented on the award. “FriMi’s Online Brand of the Year is our first award at the SLIM Brand Excellence Awards. We are the pioneers in enabling Digital Banking & Lifestyle solutions in a Digital World and are a 100% online brand presenting a compelling value proposition. At a time when Nations Trust Bank has launched and continues to develop multiple online products and services to drive Sri Lanka towards a less-cash society and a digital economy, the recognition by the apex body for marketing in Sri Lanka, the Sri Lanka Institute of Marketing is an endorsement of our direction and growth strategies.” He said.
FriMi is a fully-fledged digital banking experience with ground-breaking products and services that are designed and developed to delight customers thus providing novel experiences. It was ranked amongst the Top 30 Best Digital Financial Services Providers in the Asia Pacific, Middle East, and Africa as one of the Best Digital Banks & Financial Institutions by The Asian Banker. Named one of the Top 10 E-Commerce brands of Sri Lanka, FriMi was showcased in the LMD Brands Annual Report 2020 as compiled by Brand Finance Lanka.
The FriMi app is available on Android, iOS and Harmony OS and anyone in Sri Lanka above the age of 18 years can get onboard FriMi by downloading the app. FriMi is powered by Nations Trust Bank PLC which is among the top 15 business establishments in Sri Lanka as ranked by Business Today. Strongly focused on digital empowerment through cutting-edge digital banking technologies, the Bank is a pioneer in many innovative customer centric banking solutions such as extended banking hours, and is an issuer and sole acquirer of American Express Cards in Sri Lanka. The Bank operates 96 branches across the country and has an ATM network covering 127 locations and 48 Cash Deposit & Withdrawal Machines, plus more than 3,700 ATMs on the Lanka Pay Network.