Haleon Sri Lanka formerly known as GlaxoSmithKline Healthcare; the first multinational pharmaceutical manufacturing organization in Sri Lanka, which commenced manufacturing in 1956 with the flagship brands Panadol, Iodex Eno etc., signed a Memorandum of Understanding (MOU) with the Sri Lanka Dental Association (SLDA) as the official sponsor of World Oral Health Day 2025 in Sri Lanka. The formal signing ceremony took take place on Friday, February 28, 2025. The global theme for this year is “A happy mouth is … a happy mind” which emphasises the importance of oral health on quality of life and wellbeing.
The partnership between SLDA and Haleon; Marketers of Sensodyne aims to transform the conventional methods of celebrating World Oral Health Day. The landmark agreement reimagines World Oral Health Day with an awareness-driven approach themed “#BeSensitiveToOralHealth: Take the first step.” The month-long March campaign will educate Sri Lankans about proactive oral healthcare through strategic messaging across traditional and digital platforms, encouraging everyone to prioritize their oral health. The collaboration represents a significant commitment to improving oral health awareness and access to dental care across Sri Lanka.
Haleon and SLDA will work together to extend awareness that results in tangible healthcare benefits nationwide. Free dental screening facilities will be provided across the island, benefiting approximately 50,000 Sri Lankans.
Beginning March 20th, World Oral Health Day, will take place as a national event at Galle Face, Colombo will serve as the campaign centrepiece, offering free dental screenings, oral cancer assessments, and teeth sensitivity tests to increase public understanding of good oral health practices.
All SLDA members will actively participate in this nationwide health initiative making quality dental care accessible to communities throughout the country.
The partnership between Haleon: Marketers of Sensodyne and SLDA demonstrates a joint commitment to elevating the standards of oral healthcare in Sri Lanka through education, awareness, and accessible preventive services.
Haleon is renowned globally for its leading sensitivity toothpaste brand Sensodyne. The collaboration furthers it commitment to oral health education and accessibility, particularly addressing dental sensitivity issues that affect many Sri Lankans.
Sensodyne encourages Sri Lankans to Be Sensitive to Oral Health and take the first step for Good Oral practices.
