The John Keells Consumer Foods Sector celebrated an extraordinary achievement at the NSA Awards 2024, which was recently concluded at the Monarch Imperial. Garnering an impressive total of 26 accolades—including 9 Golds, 5 Silvers, 8 Bronzes, and 3 Merit awards—the sector reaffirmed its commitment to excellence in sales performance and its leadership within the FMCG industry. These accolades underscore the team’s dedication to setting new benchmarks and solidifying its reputation as an industry leader.
The National Sales Awards, one of Sri Lanka’s most prestigious platforms, recognizes outstanding sales talent and contributions across industries. This recognition not only reflects the excellence of the John Keells Consumer Foods Sector but also highlights its strategic approach to meeting market demands through innovation and a consumer-first philosophy.
Daminda Gamlath, President of Consumer Foods, expressed his pride in the team’s achievements: “Winning 26 awards at NSA 2024 is a remarkable accomplishment that underscores the passion, resilience, and excellence embedded in the DNA of our sales teams. These accolades represent much more than just recognition; they are a testament to our unwavering commitment to fostering talent, driving innovation, and delivering exceptional value to our consumers and stakeholders. Each award is a reflection of the hard work and determination of our team members who consistently go above and beyond to uphold the high standards we set for ourselves. We remain focused on empowering our people, leveraging cutting-edge strategies, and expanding our footprint to continue shaping the future of the FMCG industry.”
The Sector’s performance at the NSA Awards showcased its excellence across categories. Ceylon Cold Stores -Beverages category, standout achievements included Golds for FMCG Front Liner of the Year, National Sales Manager, and Other Sales Support. In the frozen confectionary category, the team secured Golds for ASM and Front Liner roles, alongside Silvers and Bronzes for supervisory and executive positions. Keells Food Products also shone brightly, with Golds for Sales Supervisor and Territory Manager, complemented by additional wins across frontline and managerial categories.
The recognition at the NSA Awards 2024 is not just a celebration of past successes but also a stepping stone for future achievements. As the John Keells Consumer Foods Sector continues to innovate and grow, these accolades serve as a powerful reminder of its mission to elevate industry standards and deliver unparalleled value to consumers worldwide.
