MAS Holdings partners with The Wildlife Foundation Kenya

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Collaborative conservancy model aims to protect 6,250 acres of the Nairobi National Park Wildlife Dispersal Area

South Asian apparel manufacturer, MAS Holdings (MAS) has partnered with The Wildlife Foundation (TWF), Kenya to conserve 6,250 acres of the Nairobi National Park Wildlife Dispersal Area. In line with the MAS Plan for Change commitment of restoring 25,000 acres of habitat, this unique initiative enables MAS and TWF to collaborate with local landowners to conserve wildlife on community- and privately-owned land.

The teams from MAS Holdings and The Wildlife Foundation (TWF) Kenya have partnered to conserve 6,250 acres of the Nairobi National Park wildlife dispersal area.

The project commenced in March 2022, with a land-lease gathering ceremony with the participation of 58 landowners from the Athi-Kaputiei area. The project is an extension of TWF’s ongoing conservancy model, through which TWF leases lands from local owners to promote wildlife conservation and better land use practices. Through this partnership, MAS has been able to expand TWF’s existing conservancy of 5,000 acres to a total coverage of 11,250 acres. 

58 landowners from the Athi-Kaputiei area are involved in this unique model that promotes wildlife conservation by encouraging landowners to keep land unfenced for free movement of wildlife. 

The conservancy model utilizes both monetary and non-monetary incentives to encourage landowners and local communities to keep land unfenced for wildlife and livestock to move freely in the outskirt lands of the park. This is coupled with initiatives to raise awareness on community-based conservation, place community rangers to mitigate human-wildlife conflict, train youth and women on topics such as beekeeping, biogas, and promote the use of technology to innovate solutions for conservation challenges.

Lands are leased from the landowners, with lease payments aimed to enhance the lives of the community members. 

Through the conservancy model, which is collaboratively funded by MAS’ strategic business units MAS Intimates and MAS Kreeda, MAS and TWF provide financial incentives to landowners, to keep private lands open and unfenced for wildlife movement. This contributes to reducing human retaliations against lions and other predators as well as supporting to improve the education of the children in the area by providing landowners with lease payments aligned to the start of the children’s school terms. 

MAS established its manufacturing facility in Kenya in 2020, through its subsidiary MAS Intimates. Today, MAS Intimates Kenya (EPZ) Ltd is a leading manufacturer and exporter of lingerie and apparel wear to leading markets in the USA, Europe and Asia, and provides job opportunities for 3,200 Kenyans. The lands in the conservancy model are leased from the Machakos and Kajiado counties, where the majority of MAS Intimates Kenya staff reside. 

This conservation project not only contributes considerably to MAS’ target of restoring 25,000 acres of habitat but has also created an opportunity for MAS to engage holistically with its local community in Kenya. The group’s sustainability strategy, the MAS Plan for Change, focuses on 12 commitments under three areas of focus of product, lives, and planet, including championing biodiversity and creating thriving communities.

MAS and TWF have committed to collaborate on this unique conservancy project for the next five years, with the collective hope of uplifting and empowering the community to help change our planet for good.

About MAS Holdings: 

MAS Holdings, the largest apparel tech company in South Asia, is among the most recognized design-to-delivery solution providers in apparel and textile manufacturing. Home to a community of over 118,000 people, today, MAS spans across 17 countries, with established design locations placed in key style centers across the world. Catering to the demands of a dynamic and ever-changing industry, the MAS portfolio has expanded exponentially; into brands, wearable technology, FemTech, start-ups and fabric parks worldwide. 

Over 35 years of operations, MAS has gained global recognition for its ethical and sustainable working environment and for the organization’s tireless efforts in social development and women’s empowerment. Product excellence and craftsmanship have placed MAS on the world map as an industry leader, showcasing unfailing delivery in innovative manufacturing and design. Today, the company’s efforts to drive positive impact are outlined in the MAS Plan for Change, a commitment to create sustainable change under three areas of focus: products, lives, and planet. Through these initiatives, MAS aims to inspire all employees to be changemakers, enabling dreams and enriching the fabric of life on our planet.

About The Wildlife Foundation, Kenya: The Wildlife Foundation (TWF) is a registered Kenya Non-Governmental Organization (NGO) established in the year 2000. TWF’s vision is to maintain community-based conservancies that foster peaceful coexistence between humans, livestock and wildlife within the Athi-Kaputiei ecosystem.


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