Inspiring Olympic Spirit: MAS signs on as official clothing partner for Paris Olympic Games 2024 &  launches MAS Athlete Training Academy  

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Official Olympic Podium kits designed by MAS unveiled for Paris Olympic Games 2024  

MAS Athlete Training Academy inaugurated in collaboration with the Ministry of Sports, Ministry  of Education, NOCSL, SLAA and SLOA 

56 student-athletes admitted to the academy based on performance at all-island level  

At an event held in Colombo, MAS Holdings was announced as the Official  Clothing Partner of Team Sri Lanka for the Paris Olympic Games 2024. Here, the official kits were handed  over to the Sri Lanka Olympic contingent. The event coincided with the inauguration of the MAS Athlete  Training Academy, an initiative by MAS to identify, develop and support young athletes to successfully  represent Sri Lanka at future Olympic Games.  

The event was graced by the presence of Minister of Education, Hon. Susil Premajayantha.  Paris Olympic Games 2024 

The National Olympic Committee of Sri Lanka announced its final contingent for the upcoming Paris  Olympic Games 2024. This year’s six-member contingent comprises of three athletes – Dilhani Lekamge, Tharushi Karunaratne, and Aruna Dharshana, two swimmers – Kyle Abeysinghe and Ganga Seneviratne  as well as one badminton player, Viren Nettasinghe who will all be first time Olympians.  

Members of the Sri Lankan contingent were felicitated by Co-founder and Chairman of MAS Holdings,  Desamanya Mahesh Amalean, who said “Following some of the most turbulent times in our nation’s  history, we believe that it is important now more than ever to tend the flame of Sri Lanka’s Olympic  spirit and help inspire a new generation of Sri Lankans to pursue greatness on a global stage. We wish  this year’s national contingent success in Paris and call on all Sri Lankans to rally behind each of these  inspiring young athletes.” 

The contingent kits were designed by Bodyline Pvt. Ltd, a subsidiary of MAS. The designs were inspired  by the ancient Sri Lankan martial art form Angampora, depicted in the ancient carvings at the Ambekke Temple.  

Speaking about the Academy, President of the National Olympic Committee Suresh Subramanium said,  “Participating in the Olympic Games is a dream for any athlete. It is crucial for us to inspire the next  generation of Olympians and looking at this years’ contingent, we can show them that this dream can  become a reality. We are confident in the potential of the academy to bring out the best in our athletes  in the years ahead.” 

MAS Athlete Training Academy 

Established through a Rs. 650 million investment over an 8-year period, the MAS Athlete Training  Academy inaugurated by MAS, represents Sri Lanka’s single largest Public-Private-Partnership in  athletics development. This is a partnership with the Ministry of Sports, the Ministry of Education, the 

National Olympic Committee of Sri Lanka (NOCSL), the Sri Lanka Athletics Association (SLAA), and the Sri  Lanka Olympian Association (SLOA).  

The Academy uses a comprehensive process to identify and nurture talented athletes from school-level  upwards. This includes a holistic development programme combining focused training, world-class  athletic gear, international exposure, nutritional and educational support, with funds and equipment  provided directly to athletes and their respective coaches.  

“Sports play a crucial role in the holistic development of our young people, fostering physical health,  mental well-being, and essential life skills such as teamwork, leadership, and resilience. This training  academy is an impressive commitment towards the development of young Sri Lankan athletes both on  and off the field. Such efforts are crucial in inspiring the next generation,” Minister of Education, Hon.  Susil Premajayantha said. 

The first group of 56 high-performing athletes selected to the Academy were present at the event with  their parents, respective coaches and school principals to receive their certification. Their ongoing  performance and training metrics will be tracked by the academy using a best-in-class digital app to  strengthen their competitiveness and encourage continuous improvement.  

The Academy is the most significant in a series of efforts by MAS to support athletes and develop sports  in Sri Lanka. Most recently, Bodyline signed on as the Official Clothing Partner for Sri Lanka Athletics,  from 2024 through to the Los Angeles Olympics in 2028. MAS’ adaptive clothing brand, Lable also  supports the Sri Lanka Paralympic Association with specially designed adaptive performance wear for  the Sri Lankan para-athletes.  

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