Samsung kicks off mobile-first marketing campaign ahead of Olympic Games Tokyo 2020

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Samsung brings advanced mobile innovations to enhance the Olympic and Paralympic Games experience for athletes and fans worldwide

Samsung Electronics Co., Ltd., a Worldwide Olympic and Paralympic Games Partner, is bringing new mobile innovations to Tokyo 2020 to help more consumers and fans experience the Olympics and Paralympic spirit wherever they are in the world. This year will demonstrate how sport can unite sports fans even when they are not physically together. In partnership with the International Olympic Committee and International Paralympic Committee, Samsung will lead this journey with its latest mobile technology and digital-first approach.

“Samsung will continue to support the Olympic and Paralympic movements and connect fans with the Games just as we have for over 30 years,” said Stephanie Choi, Senior Vice President and Head of Global Marketing Team of Mobile Communications Business, Samsung Electronics. “For Tokyo 2020, we will provide athletes and fans opportunities to connect and experience the excitement of the Games through our innovative mobile technologies, such as the latest Galaxy device with its 5G capabilities.”

Samsung will extend its Olympic and Paralympic Games initiatives to digital and social platforms to engage with media and global sports fans worldwide, including the launch of the Samsung Galaxy Tokyo 2020 Media Center. This website will be the destination for all of Samsung’s Olympic and Paralympic Games content, where fans and media can visit to learn more about Team Galaxy, read real-time news, watch Team Galaxy activations, and behind-the-scenes download content. The virtual experience will provide an opportunity to connect with the Games and come together to enhance the Olympic and Paralympic spirit.

Digital and social support will continue during Games-Time with the launch of Galaxy House on Zepeto, a virtual platform that lets users create 3D characters of themselves. In Galaxy House, fans will experience new Samsung Tokyo 2020 marketing content and enjoy a new virtual pin promotion.

Samsung inspires the world and shapes the future with transformative ideas and technologies. The company, which is the 5th best global brand in the world and no.1 global TV barnd for 15 consecutive years, is redefining the worlds of TVs, smartphones, wearable devices, tablets, digital appliances, network systems, and memory, system LSI, foundry and LED solutions. 

In Sri Lanka, Samsung has been recognised as the ‘Most Loved Electronics Brand’ for three consecutive years by Brand Finance Lanka’s review of the country’s most valuable brands. As Sri Lanka’s no.1 smartphone brand, Samsung’s customer base in the country spans across all age groups, particulalrly the Gen Z and Millennial segments. 

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