Softlogic Life lauded among Asia’s Best Workplaces in 2021

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Affirming its indelible reputation as a world-class employer, Sri Lanka’s fastest-growing life insurer Softlogic Life was recently honoured as one among the Best Large Workplaces in Asia during 2021. 

The victory also marks Softlogic Life’s fifth year as an organization recognized as a Great Place to Work, a unique feat only a handful of organizations in the country have gone on to achieve. This is a clear testament to the company’s caliber as an exceptional employer and its deep commitment towards placing great value upon employee growth, happiness and wellbeing.

This year, over 3.3 million employees from across 16 countries in Asia and the Middle East were surveyed to determine the Best WorkplacesTM in the region, giving rise to the largest cumulation of employee experiences in Asia. 

“We are honored to have been recognized among Asia’s best workplaces as a young, fully-homegrown company, and particularly with the unique working dynamics introduced by the COVID-19 pandemic still in play. For many years, our strategy has been very simple. We have always put our employees’ personal and professional growth first, which we believe is the best kind of motivation to allow us to do what we do best. Our team continues to achieve incredible growth and results even during these unprecedented times, only because it is a performance powered by employee passion and trust fostered in a vibrant and inclusive work environment. This is our employees’ endorsement of the many years we have spent in building this incredible performance-led culture. Whilst we are honored, we humbly believe that this is only the beginning of a great journey,” remarked Softlogic Life Managing Director Iftikar Ahamed.

Great Place to Work identifies the Best Workplaces in Asia by analyzing companies’ workplace programs and surveying over half a million employees across Asia and the Middle East about the key factors that create great workplaces for all; assessing employee experiences of trust, innovation, company values and leadership. 

The COVID-19 pandemic ignited the rapid evolvement of the work model within Softlogic Life. Amidst all these challenges the company has continued to focus on career development, succession planning, leadership and talent development, and maintain a stringent and world-class learning interventions within the organization.

“This recognition is a clear testament to our drive to constantly seek out ways to offer an engaging and meaningful work experience to our employees. As always, we will remain invested in introducing innovative tools and initiatives to enable our team members to grow their strengths, reward their achievements, and continue to deliver on our mission of enhancing the quality of life of all Sri Lankans,” Ahamed continued to state.

Covering over 1.5 million lives across Sri Lanka, Softlogic Life enjoys a superior position as the youngest, most innovative life insurer as well as the fastest claim settlement capability operating in the country’s highly competitive insurance landscape. The company is well known locally and internationally to have led many industry-first initiatives in Sri Lanka. This includes the one-day claim payment process, the revolutionary postal and mobile insurance solutions, and more to traverse beyond the norms of the life insurance industry to ensure world-class service standards that secure the safety and wellbeing of their customers. 

About Softlogic Life

Softlogic Life Insurance PLC is a subsidiary of Softlogic Capital PLC and is part of the Softlogic Group, which is recognized as one of Sri Lanka’s most diversified and fastest-growing conglomerates with interests in Healthcare, Retail, ICT, Leisure, Automobiles and Financial Services. Significant stakeholders in the company include global investor Leapfrog Investments.

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