DFCC Bank was honoured for its marketing campaigns on digital platforms with 4 prestigious Gold Awards for outstanding Creativity, Innovation, Effectiveness, and Corporate Social Responsibility at the illustrious awards ceremony held in Mumbai.
The ACEF event, established in 2012-13, is a prominent platform that fosters learning, networking, and recognition in customer engagement, branding, marketing, and corporate social responsibility (CSR). The event is organised and guided by senior professionals from various industries, including brands and agencies, with advisory members from India, Singapore, Australia, the UAE, and Sri Lanka. The ACEF event aims to highlight and celebrate the best customer engagement campaigns, creative activities, branding and marketing efforts, CSR initiatives, and related services and products.
DFCC’s marketing initiatives, a testament to its commitment to innovation and creativity, have been acknowledged on the international stage at the highly esteemed ACEF Global Customer Engagement Awards 2024. This is not the first time DFCC Bank has shone at these awards; in fact, this is the 4th consecutive year DFCC has won and took home an impressive 4 Gold Awards, solidifying its position as a global leader in customer engagement. This global recognition is a testament to the Bank’s unwavering commitment to excellence and innovation.
These awards include, Gold for Creativity in Digital Marketing (Sri Lanka) for our Avurudu Hallmark video, a unique and engaging campaign that celebrated the traditional Sri Lankan New Year, Gold for Innovation in Digital Marketing (Banking sector/Sri Lanka) for the DFCC Galaxy Campaign, a groundbreaking initiative that created awareness about Sri Lanka’s 1st bank branch in the Metaverse, Gold for Effectiveness in Digital Marketing (Sri Lanka) for the DFCC Aloka Launch Campaign, a female-centric banking proposition that resonated with our target audience, & Gold for Event in Successful Use of CSR Activity for our “Samata English” Programme, which provided social empowerment through opportunities for individuals to learn English language communication skills.
Commenting on this exceptional achievement, Nilmini Gunaratne – Vice President/Head of Marketing and Sustainability at DFCC Bank, said, “It is indeed an honour to receive these coveted awards, and this marks our continuous success in consecutive years being recognised at the ACEF Global Customer Engagement Awards. Our proactive, creative, and uninhibited approach to marketing allows us to develop and execute outstanding marketing campaigns that help us stand out as a brand and provide value to society. This helps to reinforce our position as a leader in the industry and strengthen our brand equity. Through our unique digital marketing initiatives, we aim to differentiate ourselves from others in the space. This complements our exceptional customer experience, products, services, and other key differentiators. We take this opportunity to thank our customers for their loyalty and reaffirm our commitment to delivering a truly modern, futuristic, and customer-centric banking experience.”
Through its remarkable marketing initiatives, DFCC Bank highlights its exceptional efforts to provide all Sri Lankans with a uniquely warm and friendly customer experience, driving increased financial inclusivity in the country. With a history spanning over 60 years, DFCC Bank continues to be amongst the most respected and trusted financial institutions in Sri Lanka and one of the fundamental driving forces for sustainable development and financial empowerment on the Island. We value our customers’ trust and loyalty, and their support has propelled us to these heights of success.
About DFCC Bank
DFCC Bank is a full-service commercial bank with a rich history of 68 years and offers a diverse range of commercial and development banking services. As part of its Sustainability Strategy 2020-2030, the Bank aims to become a leading institution contributing to greater resilience by creating resilient businesses and supporting green financing and sustainable, socially responsible entrepreneurship. The Bank has received numerous accolades, including being named the ‘Most Trusted Retail Banking Brand’ and the ‘Best Customer Service Banking Brand’ in Sri Lanka in 2021 by Global Brands Magazine UK and ‘Market Leader and Best in Service in Cash Management 2022’ by Euromoney. Additionally, DFCC Bank is ranked among Business Today’s Top 40 Corporates in Sri Lanka, is rated A- (lka) by Fitch Ratings Lanka Limited and is regulated by the Central Bank of Sri Lanka. Attesting to its commitment to sustainability, DFCC Bank is also the first, and presently only, entity in Sri Lanka to have received accreditation from the Green Climate Fund (GCF), granting it access to concessionary funding worth USD 250 million to support climate mitigation and adaptation projects across the Island.
